Uniform Design & Supply Process
Key to any successful new uniform range is getting the staff on board and feeling involved in the whole process. At Incorporatewear we always encourage our clients to take part in staff engagement at all levels when developing a new wardrobe for them. Who doesn’t want to have say in what they wear for work every day? Beaverbrooks set up a project team to work with us to create the uniform ensuring as much staff involvement as possible. Key milestones for this process were:
Staff survey launched to get feedback on previous uniform ranges, what they liked and did not like and what they would like to see in future ranges. This helped to narrow options when developing the concepts and that staff felt they had taken part in making the choices.
Incorporatewear fed back design concepts based on employee feedback from the survey and the project team’s vision.
February & March 2016:
Design ideas were narrowed down and items were chosen to go through to production for the forthcoming focus groups.
Focus group tour in 3 cities across the country where employees could see the garments and give their comments. A range of wearers were asked to participate to ensure a widely liked range. As a result of the focus group, some items were chosen to be redesigned or taken out of the range completely.
Branches were chosen to participate in the wearer trial for the new uniform, there wasn’t any shortage of volunteers to trial it!
October & November 2016:
Wearer trial started across 5 branches for 4 weeks with a range of genders, ages and body shapes trialling the uniform. Following the feedback from the trial some final tweaks were made to the garments. After analysing wearer trial feedback, all but one of the garments were taken through to the final range.
Photoshoot in Yorkshire with models of different shapes to show how each garment would fit and look in different sizes and these images were put on the website for employees to see.
Website goes live for employees to place their orders
Fabrics ordered in preparation for the final garments to be produced.
May & June 2017:
Garments delivered to Incorporatewear and quality controlled before being despatched to stores.
The comments back from the wearers were very positive and the uniform well received; “I have received lots of compliments from customers and it’s a very comfortable waistcoat”, “Looks smart and fits well”, “Very stylish”.
Staff involvement was imperative throughout all aspects from design to delivery as the philosophy of engaging staff follows through into the development of their uniform. Incorporatewear were sure to work closely with the branches and individual staff as we recognised that their opinion was very important to both ourselves and Beaverbrooks. We understood that requirements for staff to design a range that would work specifically for them was vital.