Uniform. Our business but not our nature.

Incorporatewear are now entering our third decade.

At the time of our inception, one of our former shareholders, Jeff Banks CBE, had already created the British Fashion Council, won British Designer of the Year, launched the BBC clothes show and founded Graduate Fashion Week London. He understood that a corporate uniform was necessary on a number of levels, however he was adamant it did not need to be boring. This continues to be a mantra we embrace and is at the core of our service our customers.

Onwards and Upwards

In March 2021 Incorporatewear Limited (ICW) was sold by the Australian company, Workwear Group, to the Birmingham based business, Direct Corporate Clothing plc (DCC).

This acquisition paved the way for the formation of Workwear Uniform Group (WWUGL), the UK’s leading supplier of uniform, workwear, and personal protective equipment (PPE). WWUGL brings together Incorporatewear and Direct Corporate Clothing, as well as other brands as part of the company’s new cradle-to-grave offering, spanning the entire workwear lifecycle.

From sourcing and design to manufacturing and end-of-product-life processing. WWUGL currently has revenue in excess of £100 million and growing, servicing clients in construction, utilities, transport, facility, management, hospitality, retail and healthcare sectors.


Our Founding

1996 marks the beginning of our journey, with the founding of Incorporatewear Ltd.

Armed with a small but expert team, we had large ambitions for transforming the workwear industry.


First key account win with Barclays

2000 was a milestone year, seeing us win our first key account. We delivered a beautiful uniform to Barclays, forming the beginnings of a long-lasting relationship.


Key account win with Stagecoach

2003 marks the beginning of our relationship with Stagecoach, which would later lead to the development of multiple new uniform ranges.


£10m turnover | Key account win with Virgin Atlantic

In 2010, we achieved another huge milestone of £10m annual turnover.

Was also won another key account: Virgin Atlantic. We supplied them with a new uniform range and easy ordering solutions.


Incorporatewear team moves to Hams Hall

The team relocates to Hams Hall with a new office space as the business continues to expand and grow.


Acquired by Pacific Brands | M&S account win

We were acquired by Pacific Brands, a consumer goods company, and a new key account is won with Marks & Spencer.


Acquired by Wesfarmers

Incorporatewear is acquired by Wesfarmers as part of Workwear Group, an Australian brand.


GM appointed | Business acquired | Warehouse expansion

Edward Grigg maps out his vision as he is appointed General Manager of Incorporatewear. A Portugal based business is acquired and the Incorporatewear warehouse expands into their new J6 location.


£26m turnover

Achieved a staggering £26m turnover through the team’s dedication and hard work creating innovative uniforms.


Launch of new branding strategy and website | Incorporateweb launched

The Incorporatewear brand receives a new strategy to help us reach new customers in search of innovative and stunning uniforms. Incorporateweb, our client portal, is launched, alongside our new website.


Acquired by DCC

Incorporatewear is sold to Direct Corporate Clothing, creating a new partnership in delivering uniforms as well as workwear and PPE.


WWUGL formed | AutoStore investment

Incorporatewear and Direct Corporate Clothing become trading names of Workwear Uniform Group, and are now the UK’s largest supplier of bespoke uniforms, workwear, and PPE. Heavy investment is made to improve our warehouse operations with the implementation of an automated picking system.

Workwear Uniform Group (WWUGL) is established, with Incorporatewear and DCC joining other brands as part of the new company’s cradle-to-grave workwear offering, spanning sourcing, design, manufacture and end-of-product-life processing.

WWUGL is now the UK’s largest independant PPE supplier of bespoke uniforms, workwear and PPE.

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