Workwear Uniform Group launches with multi-million investment plan

Workwear Uniform Group has launched with an extensive multi-million investment program, as two prominent players in technical workwear and corporate uniforms join forces to implement an ambitious strategic growth plan focused on delivering the industry’s best customer service and workwear solutions.

Both Incorporatewear Ltd and Direct Corporate Clothing are now trading as Workwear Uniform Group Ltd (WWUGL), while retaining our individual brands and serving our respective clients. The Group’s substantial investment in physical infrastructure and state-of-the-art systems will facilitate even closer collaboration and further enhance our industry-leading solutions.

Diagram showing brands that sit under Workwear Uniform Group
Collaborating with Workwear Uniform Group’s brands enables us to provide solutions spanning the entire workwear lifecycle

WWUGL’s brand portfolio also includes Workwear Uniform Group BV, which caters to the Group’s European customer base, as well as global sourcing and quality assurance specialists, GiSa, and Sri Lanka-based K&D Manufacturing, which provides valuable in-house production support.

Sam Sohal, WWUGL Chief Executive said: “Each Group brand excels in a distinct phase of the workwear lifecycle. Bringing them together means we can offer that excellence across our customer base – delivering fully managed, cradle-to-grave contract solutions.

“We believe this consolidation and sizable investment will deliver sustainable growth, the best in market service for our customers and commercial and financial security for the Group and its family of companies.”

With an impressive £100 million annual turnover and a global presence, WWUGL has become a dominant force in the UK market, excelling in sourcing, designing, manufacturing, and distributing technical workwear, PPE, and bespoke corporate uniforms to large, multi-site organizations.

This transformative venture involves a substantial, internally financed investment program, featuring a multi-million-pound, state-of-the-art, fully automated warehousing and distribution product handling system that promises to revolutionize the speed and quality of customer service.

Moreover, the Group is streamlining its operations by amalgamating company processes under a single ERP system, with further significant investments being made in online digital platforms.

Edward Grigg, Managing Director of ICW said: “The new Group is a real statement of intent to the market and a promise of industry-best excellence to our customers.

“We’ve already experienced considerable growth over the last three years and the Group has made significant investment in future strategic growth with state-of-the-art infrastructure and greater system synergy.

“This means we can provide unrivalled managed contract solutions to customers across the entire workwear lifecycle, from designing and sourcing products to their manufacture, distribution and even end-of-product-life processing.”

The WWUGL brand is investing heavily in its management team and employees. To foster greater collaboration and the sharing of experience and expertise, its 150-plus UK workforce are relocating to newly refurbished headquarter offices in Oldbury, West Midlands.

Edward added: “Everyone that has visited our new building have all been blown away with the investment and the unrivalled facilities. The launch of WWUGL heralds an exciting new chapter in our story and will build even further upon the great reputation we have in the industry.”  

This strategic investment and transition signify a new era for the business, setting a firm foundation for delivering unparalleled customer service within the industry.

For more information on how Workwear Uniform Group and its brands can cater to your uniform and workwear needs, reach out to our dedicated sales team.